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Purpose & Vision
My aim was to craft visuals that feel natural, trustworthy, and aligned with Yango’s brand identity.
The vision was to position Yango as a reliable, everyday mobility solution for young professionals and city travellers in Addis Ababa.
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Impact & Growth
The campaign became one of Yango’s most successful launches in Ethiopia, generating strong engagement and helping the brand establish an immediate presence in the market.This project also strengthened my experience in leading large-scale commercial productions and delivering results that support brand expansion.
“Mikiyas delivered clear creative direction and strong visuals that supported a successful market launch, he understood our brand tone immediately and executed a campaign that strengthened how customers see us.”
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